Smitten (Woolworths Homebrand)

Review Details
Country of originAustralia
Available fromWoolworths
Woolworths Smitten
Woolworths Smitten

There’s a very good reason why Smitten might be harmful to your cat, but I’ll get to that shortly.

Baxters, the equivalent offering for dogs, has solidified itself as the #1 most problematic dog food reviewed on this website, with numerous reports of sickness and death.

It doesn’t say so on the packet, but this is a glorified version of their Woolworths Essentials brand for people who (sadly) can’t afford real cat food (or seriously don’t know any better).

All “flavours” in the Smitten range are predominantly cereals and cereal by-products. Your cat’s an obligate meat eating carnivore – indisputable fact – so why on earth would you put rubbish such as wheat and rice and all the by-products of those grains baked into hard nuggets into their bowl? Their short digestive tract isn’t designed to process that stuff, and will likely overwork their digestive system and kidneys to the point of failure. It’s not surprising so many cats get diagnosed and die from chronic kidney disease.

Take a look at the ingredients for the Chicken and Salmon with Natural Tuna Flavour formula. Can you find “salmon” or “tuna” listed? I can’t. So why have they written it in CAPITALS on the front of the box? In truth, the meat and fish content of the food is a concoction of various rendered meats and meat by-products, whatever can be sourced cheaply at the time of manufacturer. If you picked up the keyword “rendered”, then you’ll have an idea of how nasty this ingredient may be.

There’s such a discord between what they say on the box and what’s listed in the ingredients. If the real ingredients were pictured on the box you definitely wouldn’t buy it. It’s amazing they’re allowed to market it so deceivingly, but that’s Aussie pet food regulations for you.

Woolworths may sell this stuff as “cat food”, but that doesn’t mean it’s good, species appropriate, or healthy. It may be cheap, but the real cost will be in vets bills and heartbreak down the track.

We do not recommend you feed this to your cats, or any other cereal and cereal by-product “cat foods” for that matter. Avoid.

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Guaranteed Analysis

* Carbohydrates aren’t listed on pet food labels. This value is calculated based on levels of protein, fat, moisture, and ash. Estimated values for moisture and ash have been used where these values haven’t been given (moisture of 10%, and ash of 8%).


Wholegrain Cereals and/or Cereal by-products (derived from Wheat and Rice), Meat and Meat by-products (derived from Chicken, Beef, Fish, Lamb), Tallow (derived from Poultry and/or Beef), Natural Flavours, Salt, Potassium Chloride, Whole Canola, Sodium Tripolyphosphate, Choline Chloride, DL Methionine, Essential Vitamins & Minerals, Taurine, Natural Colours, Natural Antioxidants