Review Details
Website: Kmart
Sure Pet (Kmart)

Sure Pet (Kmart)

Sure Pet is a Kmart brand of food, and to be honest the only reason you’d buy pet food in Kmart is because it’s dirt cheap. The reason it’s dirt cheap is because, well, it’s dirt.

This review is for the With Beef recipe. There’s also a Beef with vegetables recipe but don’t be fooled into thinking it’s any better. Stating a food comes “with beef” doesn’t mean it has a decent amount of beef in it, it just needs to have some small percentage of beef (interpret this as not a lot).

If you feed this to your dog you’re mostly feeding him cheap cereal-based products along with all the waste that come with it from the grain industry. This is crap that can’t be sold for any other purpose, and it’s definitely not fit for human consumption. You wouldn’t want to eat it anyway, as it has no nutritional value.

The meat content in the food is unspecified meat and meat by-products. This comes from a range of meat sources – dead, diseased, rank animals, perhaps with roadkill thrown in for good measure, and probably some other nasties. Tallow also comes from the processing of said animals (and other waste), and isn’t a pleasant ingredient.

If you want your dog to have ill health and allergies, then this food will get you there. Buy something else, and buy it from a pet store not from Kmart.

If this has helped you please take the time to share it to other Australian pet owners. Thank you 🙂

Current offers

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Good points…

If “cheap” is a good point then that’s all I have.

Bad points…

All of it.

Guaranteed Analysis

* Carbohydrates aren’t listed on pet food labels. This value is calculated based on levels of protein, fat, moisture, and ash. Estimated values for moisture and ash have been used where these values haven’t been given (moisture of 10%, and ash of 8%).


Wholegrain cereals and cereal by products [wheat and/or sorghum], Meat and meat by products [Beef, lamb and poultry], Vegetable oil, Tallow, Salt, All essential vitamins [(A, D, E, K, B1, B6, B12), Niacin, Biotin, Choline] and minerals [Iron, Zinc, Copper, Manganese, Selenium, Iodine, Cobalt], Flavours, Antimold, Antioxidant.