Review Details
Website: Next Generation
Country of origin: Australia
Next Generation

Next Generation

Update 30/05/2018 – Formula changed for the worse. Reduction in protein from 25% to 20%, fat from 17% to 10%, which means a 12% increase in carbs. Inclusion of ambiguous cereal grains over rice. They’ve also reduced the bag size, so you’re paying more, for less.

This is one of the first reviews I’ve had to rewrite after a drastic formula change. Not only have they reduced meat and meat fats, but they’ve included cereal grains which can be detrimental to a dog’s health as well as causing allergies, bloat, and lethargy.

Let’s take a look at Holistic Lamb and Rice

They sell a few other foods such as Boss Dog and Max Premium, and to review these in brief they’re all very cheap cereal-based kibbles lacking in decent meat content.

The main ingredient is a combination of lamb meat and meat meals from lambpoultry, and fish. That’s good to see, but the rice and wholegrain cereals will likely outweigh the meat 2:1. The protein percentage of 20% is low, even compared to supermarket brands, and rice would be a large constituent of that over meat. The fat percentage of 10% isn’t good either. It means the food will be high in carbohydrates from the grains, which will turn to sugars.

Even with the more minor ingredients there isn’t much to rave about. They use natural antioxidants which is a small plus point, but it’s fundamentally a grain-based food with some meat in it. It’s over 50% carbs.

It wasn’t that great before, and they’ve made it worse.

If this has helped you please take the time to share it to other Australian pet owners. Thank you 🙂

Current offers

Pet Circle Up to 45% off Dog products & Up to 30% off Cat products plus Free Delivery over $29 at Pet Circle!

Good points…

Lamb as the main ingredient, with a range of nutritional ingredients further down the ingredients list. Oats are a good grain.

Bad points…

Seems to be very high in beet pulp, and the meats used are by-products.

Guaranteed Analysis

* Carbohydrates aren’t listed on pet food labels. This value is calculated based on levels of protein, fat, moisture, and ash. Estimated values for moisture and ash have been used where these values haven’t been given (moisture of 10%, and ash of 8%).


Lamb Meat and Meat Meals (Lamb, Poultry, Fish), Rice, Wholegrain Cereals, Poultry Fat (preserved with Mixed Tocopherols – source of Vitamin E), Oats, Beet Pulp, Whole Egg Powder, Whole Linseed, Salt, Potassium Chloride, Choline Chloride, Brewer’s Yeast, Natural Antioxidants, Vitamin C, Vitamin A, Vitamin D3, Vitamin E, Thiamine, Vitamin B2, Vitamin B6, Vitamin B12, Pantothenic Acid, Folic Acid, Niacin, Copper, Iodine, Iron, Manganese, Selenium, Zinc, Green Tea, Yucca Schidigera Extract

Old ingredients (updated 30/05/2018) – Lamb and Lamb by products, Rice, Tallow ( derived from poultry and/or beef and/or Lamb ) Oats, Beet Pulp, Whole egg powder, Whole linseed, salt, Potassium Chloride, Choline Chloride, Brewer’s Yeast, essential vitamins and minerals, natural antioxidants, Vitamin C, Green Tea, Yucca Schidigera Extract.