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Review Details
Website: Next Generation
Country of origin: Australia
Next Generation

Next Generation

Everyone likes to buy Australian, and Next Generation are one of the leading Australian suppliers of pet foods and treats. They’re the company behing VIP Petfoods and Dr B’s BARF.

This review is for Holistic Lamb and Rice, but they have a few other recipes including a Grain Free option.

They sell a few other foods such as Boss Dog and Max Premium, and to review these in brief they’re all very cheap cereal-based kibbles lacking in decent meat content.

The main ingredient in Holistic Lamb & Rice is Lamb. Great! This already puts the food ahead of most supermarket brands. Sadly it includes by-products which ensures they’re using a cheaper source of lamb than we would find in better quality brands. It’s really disappointing to see Tallow as the 3rd ingredient after Rice, a sure fire sign the meat comes from a rendering plant. Without too much grossness this tells us the meat content is from the worst possible source of dead, dying, and diseased animals cooked up into a broth that can only legally be sold for animal consumption. Chicken digest is another nasty ingredient from the same source.

Ok, so we have Oats, definitely one of the better grains, but next we find beet pulp. This is something we find in most pet foods, but rarely in the top 5 ingredients. This is worrying for me as prolonged high levels of beet pulp in a diet can lead to colon problems. It firms up stools, but makes them harder to pass. It’s also high in sugar. Salt is also worryingly high in 9th position.

There are positives with the food which go some way to justifying the word holistic. It’s great to see Whole Linseed in the food (otherwise known as flax seed). It’s a wonderful ingredient high in necessary omega fatty acids which are great for overall health, heart, and a glossy coat. Choline Chloride is a necessary nutrient, and we also find added vitamins, minerals, and antioxidants as well.

Overall it’s better than many foods, but worse than many others. I’ve given it 2 stars but I did consider 3. I’d be concerned to feed it to a dog day in day out over a long period of time because of the beet pulp and suspect quality of meat.

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Good points…

Lamb as the main ingredient, with a range of nutritional ingredients further down the ingredients list. Oats are a good grain.

Bad points…

Seems to be very high in beet pulp, and the meats used are by-products.

Guaranteed Analysis

* Carbohydrates aren’t listed on pet food labels. This value is calculated based on levels of protein, fat, moisture, and ash. Estimated values for moisture and ash have been used where these values haven’t been given (moisture of 10%, and ash of 8%).


Lamb and Lamb by products, Rice, Tallow ( derived from poultry and/or beef and/or Lamb ) Oats, Beet Pulp, Whole egg powder, Whole linseed, salt, Potassium Chloride, Choline Chloride, Brewer’s Yeast, essential vitamins and minerals, natural antioxidants, Vitamin C, Green Tea, Yucca Schidigera Extract.

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