Review Details
Website Iams
Available from Pet Circle, My Pet Warehouse, PETstock, Jumbo Pets
Iams ProActive Health

Iams ProActive Health

Iams are a big company and their pet food can be found in most pet shops. If you’re planning to buy Iams then their Healthy Naturals line is better than this one, but not by much.

The main ingredient in this food is chicken, but given this ingredient will be reduced a whopping 70% during the cooking process. This means the bulk of the food is actually corn meal, which isn’t good. Corn is used in pet food as it’s very cheap and bulks up calories, but it provides very little nutritional value. It’s arguably more digestible in meal form, but it’s still a lousy ingredient.

There’s very little redemption with the other ingredients, with sorghum being yet another cheap filler with little nutritional value. The chicken by-products will bulk up essential meat proteins, but what you’re getting here is wastage after the decent parts of the chicken are removed. Yep, the by-products are offal, brains, heads, feet, and all other parts not fit for human consumption. Your dog won’t complain, but they’d be better off with the more palatable parts of the chicken.

So what else can I mention? Brewers Dried Yeast is a waste product from the beer brewing industry. And you thought Iams were a good company? They’re certainly good at marketing…

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Current offers

Pet Circle Up to 45% off Dog products & Up to 30% off Cat products plus Free Delivery over $29 at Pet Circle!

Where to buy?

Our recommended retailers for price and efficiency are:
Pet Circle
My Pet Warehouse

Good points…

Very little.

Bad points…

Lot’s of cheap filler.

Guaranteed Analysis

* Carbohydrates aren’t listed on pet food labels. This value is calculated based on levels of protein, fat, moisture, and ash. Estimated values for moisture and ash have been used where these values haven’t been given (moisture of 10%, and ash of 8%).


Chicken, Corn Meal, Ground Whole Grain Sorghum, Chicken By-Product Meal, Dried Beet Pulp, Chicken Flavor, Chicken Fat (preserved with mixed Tocopherols, a source of Vitamin E), Potassium Chloride, Dried Egg Product, Brewers Dried Yeast, Salt, Caramel, Calcium Carbonate, Flax Meal, Choline Chloride, Fructooligosaccharides, Minerals (Ferrous Sulfate, Zinc Oxide, Manganese Sulfate, Copper Sulfate, Manganous Oxide, Potassium Iodide, Cobalt Carbonate), Vitamins (Vitamin E Supplement, Ascorbic Acid, Vitamin A Acetate, Calcium Pantothenate, Biotin, Thiamine Mononitrate (source of vitamin B1), Vitamin B12 Supplement, Niacin, Riboflavin Supplement (source of vitamin B2), Inositol, Pyridoxine Hydrochloride (source of vitamin B6), Vitamin D3 Supplement, Folic Acid), L-Lysine Monohydrochloride, DL-Methionine, Rosemary Extract.