Review Details
Website Iams
Available from Pet Circle, My Pet Warehouse, PETstock, Jumbo Pets
Iams Healthy Naturals

Iams Healthy Naturals

Iams products are available everywhere, so you won’t have any trouble finding their foods. They’re a well known brand worldwide, but does that mean they’re good?

The main meat content is chicken and chicken by-products. I prefer to see a decent meat meal in a food, not by-products which are a cheaper, nastier alternative. By-products can include heads, feet, organs, brains… the “yuck factor”.

We find brewers rice as the next ingredient, which is waste from the beer brewing industry. As far as beer manufacturing goes this certainly isn’t their best export, but it’s sold to pet food manufacturers very cheaply so they can bulk up the food and turn a better profit. Corn meal isn’t good either as it’s very hard to digest and gives little nutritional value. So why is it included? Again, it’s cheap, and it packs out the food. Sorghum isn’t great either, it’s starchy.

It’s not the best of foods, and I wouldn’t say it lives up to being “healthy” or “natural” either.

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Where to buy?

Our recommended retailers for price and efficiency are:
Pet Circle
My Pet Warehouse

Good points…

Chicken as the first ingredient.

Bad points…

Lot’s of waste products.

Guaranteed Analysis

* Carbohydrates aren’t listed on pet food labels. This value is calculated based on levels of protein, fat, moisture, and ash. Estimated values for moisture and ash have been used where these values haven’t been given (moisture of 10%, and ash of 8%).


Chicken, Chicken By-Product Meal, Brewers Rice, Corn Meal, Ground Whole Grain Sorghum, Ground Whole Grain Barley, Chicken Fat (preserved with mixed Tocopherols, a source of Vitamin E), Dried Beet Pulp, Natural Flavor, Dried Egg Product, Potassium Chloride, Brewers Dried Yeast, Salt, Flax Meal, Monosodium Phosphate, Fish Oil (preserved with mixed Tocopherols, a source of Vitamin E), Calcium Carbonate, Dried Apple Pomace, Dried Carrots, Dried Peas, Choline Chloride, Fructooligosaccharides, Minerals (Ferrous Sulfate, Zinc Oxide, Manganese Sulfate, Copper Sulfate, Manganous Oxide, Potassium Iodide, Cobalt Carbonate), Vitamin E Supplement, Dried Spinach, Dried Tomatoes, Vitamins (Ascorbic Acid, Vitamin A Acetate, Calcium Pantothenate, Biotin, Thiamine Mononitrate (source of vitamin B1), Vitamin B12 Supplement, Niacin, Riboflavin Supplement (source of vitamin B2), Inositol, Pyridoxine Hydrochloride (source of vitamin B6), Vitamin D3 Supplement, Folic Acid), Beta-Carotene, Citric Acid, Rosemary Extract.