Review Details
Website Genesis Pet Care
Country of origin Australia
Available from My Pet Warehouse


Genesis is relatively new to the shelves but seems to be gaining a loyal following. I believe it’s made by the same company who make CopRice, which is a food we’ve rated 1 out of 5.

So how does this food compare? Let’s see…

I’ll take a look at the Chicken, Turkey, and Brown Rice formula. There’s also a Salmon and Brown Rice formula which is similar but higher in protein/fat.

The first ingredient is a combination of Chicken & Turkey. Meat should always be the first ingredient in a pet food, but when we take into account this will be approximately 70% water we can assume the second ingredient will make up the bulk of the food. That ingredient is Brown Rice, so we’re looking at the makings of a predominantly grain-based kibble.

Brown rice is a good choice of grain and more nutritious than the inferior white rice, and offers a slow-burning source of energy.

The third ingredient is Maize Protein (corn protein), which is a cheap way to bulk up protein in a dog food and cut down on meat. The protein is 26% which is slightly above average, but the majority of this will come from the corn. A dog’s digestive system can’t process grain proteins as efficiently as meat proteins.

The food goes a bit downhill from here. We find Rice Flour and Rice Bran making up the remainder of the top 5 ingredients. These are both fillers with little nutritional merit and can lead to bowel distress and diabetes. Rice bran is harsh on the digestive tract. So why are they included? Because they’re cheap.

Natural Chicken Flavour is a nice way of labeling what it really is – chicken digest, a nasty broth created from rendering chickens. It’s used as a palatent to encourage your dog to eat the food, as is salt which we also find in the ingredients.

It’s nice to see flax and chia seeds as a source of omega-3, as well as glucosamine and chondroitin to aid joint health.

This isn’t a bad food but it’s let down by a few cheap fillers. It seems to lack real meat content which is a shame. It’s still better than most foods available and is deserving of a high 3 stars.

If this has helped you please take the time to share it to other Australian pet owners. Thank you 🙂

Current offers

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Where to buy?

Our recommended retailers for price and efficiency are:
Pet Circle
My Pet Warehouse

Good points…

Meat as the first ingredient and brown rice as one of the better grains.

Bad points…

Fillers such as rice flour and bran, corn to bulk up protein as a substitute for meat.

Guaranteed Analysis

* Carbohydrates aren’t listed on pet food labels. This value is calculated based on levels of protein, fat, moisture, and ash. Estimated values for moisture and ash have been used where these values haven’t been given (moisture of 10%, and ash of 8%).


Chicken & Turkey, Brown Rice, Maize Protein, Rice Flour, Rice Bran, Vegetable Oils (Sunflower &/or Canola – source of Omega-6’s), Natural Chicken Flavour, Chicken &/or Beef Fat (Stabilised with Natural Tocopherols & Rosemary Extract), Beet Pulp, Essential Minerals (including Calcium, Phosphorus, Potassium, Magnesium, Iron, Copper, Manganese, Zinc, Selenium), Salmon Oil (source of DHA/EPA), Flax Seeds (source of Omega-3’s), Salt, Chicory Extract (source of Fructo-oligosaccharides (FOS)), Dried Vegetables (including Spinach, Carrot, Tomato – Sources of Lutein, B-carotene, Lycopene), Chia Seeds (source of Omega-3’s), Choline Chloride, Amino Acids (including Methionine, Lysine, Tryptophan), Essential Vitamins (including Vitamins A, D3, E, K, Thiamine (B1), Riboflavin (B2), Niacin (B3), Pantothenic Acid (B5), Pyridoxine (B6), Folic Acid (B9), Cyanocobalamin (B12)), Yucca-schidigera Extract, Kelp (source of Iodine), Taurine, Marigold Meal (source of Lutein), Glucosamine, Chondroitin.