|Country of origin:||Australia|
VIP Petfoods have an optimum position in the marketplace – there are far better foods available in pet stores and pet shops, but VIP has free reign of the supermarket shelves. Supermarket brands are a cheaper and more convenient option for most, and this is a definite improvement on some of the bigger name brands.
For this review I’ll focus on the Skin & Coat Conditioning formula, but the other two formulas for Dental Health and Digestion have similar traits.
The first ingredient is Salmon & Fish Meal, and already we find a contradiction – Salmon meal would be great, but Fish meal is a non-descriptive and often suspect ingredient. Fish meal is often used because it’s cheap, and is one of the main culprits for harmful toxins that work their way up the food chain from contaminated sea plants. Often when we find a combined ingredient such as this we can assume the dominant part is the cheaper ingredient, in this case the fish meal.
Note – It’s not recommended to feed a fish-diet to a cat over a long period of time as it can cause a number of conditions.
Next up we have Poultry Meal & Meat Meal, another combined ingredient. This could be anything and probably is. What kind of meat is it? “Dog” is a meat. “Horse” is a meat. “Road kill” is a meat. You get my drift? I’ll also take a guess at this being by-products, with the telltale sign of Poultry Tallow further down the ingredient list. Tallow is a fatty substance from a rendering plant where meat by-products are produced.
Real chicken meat is slightly ambiguous, but again is likely of dubious quality from a rendering plant. I’m glad it’s “real” chicken as opposed to “fake” chicken.
Potato is a common ingredient in grain free foods and adds carbohydrates as well as helping to bind the kibble. Sweet potato is a better alternative, found in better brands, but in any case cats don’t benefit from eating such ingredients.
Field peas are ok, they add protein and fibre. Cats are more geared to digesting meat, but I see no issue with this.
There are some decent inclusions from here on in, with oils for a healthy skin and coat, as well as flaxseed which is great to see. We find a range of fruits and veggies too, as well as vitamins and minerals. On the other hand we have soybeans which can cause allergies that affect skin and coat (ironic given the “purpose” of this food), and I don’t know what they mean by gravy digest.
Let’s look at the positives – the meats might be by-products but it’s good to see this food is meat-based instead of being packed with cheap filler grains. Your cat won’t complain, and will get more nutrition from meat ingredients. There are many foods a lot worse than this, which makes this a firm 3 star food.
Have a look at Applaws as another supermarket offering, available at Coles and Woolies.
Where to buy?
Meat-based kibble, which sets it apart from other supermarket offerings. Some other decent inclusions.
The ingredients could be of an overall higher standard, and other ingredients would be better off left out.
Pending – Unavailable on their website.
* Carbohydrates aren’t listed on pet food labels. This value is calculated based on levels of protein, fat, moisture, and ash. Estimated values for moisture and ash have been used where these values haven’t been given (moisture of 10%, and ash of 8%).
Salmon & Fish Meal, poultry Meal and Meat Meal, Real Chicken Meat, Potato, Field Peas, poultry Tallow (Preserved with Mixed Toccopherols), Soybean Meal, Tapioca, Gravy Digest, Whole Canola, Natural Flavour, Vegetable oils, Beet Pulp, Flaxseed, Egg Powder, Sodium Chloride, Alfalfa Sprouts, Kelp Meal, Di-calcium Phosphate, Potassium Chloride, Choline Chloride, Carrots, Dried Chicory Root, Garlic Powder, Lecithin Powder, Potassium Sorbate, Brewers Yeast, Yucca Schidigera Extract, Whey Powder, Pineapple, Blueberries, Parsley Flakes, Taurine, Methionine DL, Olive Oil, Carotene, Cranberry Powder, Natural Preservative (Rosemary Extract & Vitamin E), Cinnamon, Iron sulphate, Zinc Sulphate Monohydrate, Vitamin E, Copper Sulphate, Niacin, Calcium iodate, Adsorbate, White Pharma Oil, Vitamin A, Manganese Oxide, biotin, Thiamine, Riboflavin, vitamins (B1, B2, B6, B12), vitamin D Supplement, Folic Acid.