Review Details
Website: Purina Pro Plan
Available from: My Pet Warehouse, PETstock, Jumbo Pets
Purina Pro Plan

Purina Pro Plan

According to the Purina website, the Pro Plan formula has only high quality ingredients. Is that a fact?

From looking at the top six ingredients I can give only one of them merit, and that’s the chicken and poultry meal. Even this would be better without the “poultry” part, which is open to speculation as to what it actually is.

Wheat is one of the worst grains found in pet foods. Not only do cats not need the carbohydrates, but it’s a known allergenic. It’s not a high quality ingredient.

Wheat gluten is a cheap form of protein, which looks good on the label, but cats lack the enzymes to digest such proteins. It’s also used to acidify a poor quality food to artificially maintain a suitable pH level (or in English, the poor quality of the other ingredients would otherwise cause urinary crystals). This wouldn’t be necessary in a better formulated meat-based kibble. Corn gluten meal is another source of poor quality protein that’s hard to digest, and can promote gastro intestinal issues and allergies if fed over a long period of time. These are all cheap ingredients, which is the real reason they’re in the food.

Soybean meal, another cause of hypersensitivities (allergies). It’s included because it’s a cheap (and inferior) substitute for meat proteins.

I don’t like seeing nondescript ingredients in a food, and animal fat is one of the worst things to see. When the type of animal isn’t listed on the packaging we know for sure it’s not from a pleasant source.

I’ll finish off at brewers rice, which is waste from beer breweries after all nutritional content has been extracted. Why is it include? Yes, you guessed it, it’s very cheap.

This is an awful food, and also pricey for what it is. I’ll give it 2 stars, but only because it’s better than Supercoat. I don’t know how Purina have the audacity to say it has only high quality ingredients – they’re not high quality for cats.

If this has helped you please take the time to share it to other Australian pet owners. Thank you 🙂

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Good points…

Chicken meal as the main ingredient (although it also contains nondescript poultry).

Bad points…

Far too many cheap fillers, from ingredients 2 to ingredient 6, with a nasty source of fat thrown in.

Guaranteed Analysis

* Carbohydrates aren’t listed on pet food labels. This value is calculated based on levels of protein, fat, moisture, and ash. Estimated values for moisture and ash have been used where these values haven’t been given (moisture of 10%, and ash of 8%).


Chicken (chicken and poultry meal); wheat and wheat gluten and/or bran; corn gluten meal; soybean meal; animal fat preserved with mixed-tocopherols (form of vitamin E); brewers rice; minerals, vitamins, amino acids, antioxidants and natural flavours (including: calcium carbonate, phosphoric acid and/or dicalcium phosphate, (egg powder, vitamin E supplement, potassium chloride, fish meal, zinc sulphate, ferrous sulphate, niacin, copper sulphate, ascorbic acid (source of vitamin C), thiamine mononitrate, manganous oxide, pantothenic acid, riboflavin supplement, vitamin A supplement, pyridoxine hydrochloride, folic acid, natural flavour, menadione sodium bisulphate complex (source of vitamin K activity), potassium iodide, vitamin D3 supplement, spinach, cobalt carbonate, vitamin B12 supplement, sodium selenite, biotin); sodium chloride; potassium chloride; choline chloride; (taurine and/or methionine)); tetra sodium pyrophosphate, animal flavour and dried yeast; natural antioxidant.