Review Details
Website: Hill’s
Available from: My Pet Warehouse, PETstock
Hill's Ideal Balance Grain Free

Hill’s Ideal Balance Grain Free

If you’ve read my other reviews for Hill’s and Science Diet then you’ll know by now I don’t rate them that highly. They’re a leading company and recommended by vets, so most people believe they produce good food. But do they?This review is for Chicken & Potato, the only grain free option in the range. As far as Hill’s go, this is probably their best in class.

The first ingredient is chicken, which gives an initially good impression. It’s one of the best lean meats and a great protein source. Unfortunately it’s slightly misleading, with chicken being 70~80% water it will be cooked-off during the kibble making process. It’s weighed before cooking, which doesn’t give an accurate representation of the amount of meat in the packaged product. That likely leaves us with potato as the dominant ingredient, which is wasted on cats as they’re carnivores.

Yellow peas will falsly inflate the level of protein in the food, ensuring a large amount of the 32% protein doesn’t come from chicken. Cats digest protein from meat much more easily than vegetables, which is scientific fact. Pea protein concentrate further adds to the vegetable proteins in the food, and it’s likely the extensive use of potato and peas in the food is because they’re cheaper ingredients.

We find better ingredients further down the list, such as chicken meal, but it’s too far down the list to be significant. Flaxseed is included, which is good to see, as is fish oil for a healthy skin and coat (but it comes below salt). Seeing additives such as phosporic acid isn’t a great sign either, meaning they’re artificially trying to modify the pH level in the food.

On the positive side it’s nice to see they’re using natural preservatives.

If you’re adamant about buying a Hill’s product then this is your best choice. It’s a mediocre food, but consider your cat’s natural diet is meat. This food appears to be more vegetable.

If this has helped you please take the time to share it to other Australian pet owners. Thank you 🙂

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Good points…

Chicken as the top ingredient, no cheap grains.

Bad points…

Questionable meat content, it appears the bulk of the protein comes from peas.

Guaranteed Analysis

* Carbohydrates aren’t listed on pet food labels. This value is calculated based on levels of protein, fat, moisture, and ash. Estimated values for moisture and ash have been used where these values haven’t been given (moisture of 10%, and ash of 8%).


Chicken, Potatoes, Yellow Peas, Pea Protein Concentrate, Chicken Fat, Potato Starch, Dried Egg Product, Chicken Meal, Dried Beet Pulp, Flaxseed, Lactic Acid, Chicken Liver Flavor, Vegetable & fruit blend (Green Peas, Apples, Cranberries, Carrots, Broccoli), Calcium Sulfate, Choline Chloride, Iodized Salt, Fish Oil, DL-Methionine, L-Lysine, Potassium Chloride, Taurine, vitamins (Vitamin E Supplement, L-Ascorbyl-2-Polyphosphate (source of vitamin C), Niacin Supplement, Thiamine Mononitrate, Vitamin A Supplement, Calcium Pantothenate, Riboflavin Supplement, Biotin, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Folic Acid, Vitamin D3 Supplement), minerals (Ferrous Sulfate, Zinc Oxide, Copper Sulfate, Manganous Oxide, Calcium Iodate, Sodium Selenite), Mixed Tocopherols for freshness, Phosphoric Acid, Beta-Carotene, Natural Flavors.