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Review Details
Website: Earthborn Holistic
Available from: My Pet Warehouse, PETstock
Earthborn Holistic

Earthborn Holistic

When you take your car for a service you might see the wording “Approved Auto Mechanic” above the door. The word “Approved” makes it sound reputable, but it’s just a marketing word. Approved by whom? Or what? The¬†owner’s mother-in-law?

Much is the case with the term “Holistic” in the pet food industry. It suggests the food is natural and balanced, but there’s no factual basis. Fortunately for Earthborn, their pet foods are pretty good, with natural ingredients, vitamins, minerals, and a range of fruits and veggies. This is a company that can use the word Holistic plausibly.

The main ingredient is chicken meal, which is a great lean meat and packed with protein in it’s meal form. This is much better than some of the cheaper foods that only contain “chicken” which is mostly water that evaporates during the kibble-making process. Pea protein as the third ingredient will bulk up the protein level in the food, which isn’t as digestible as meat protein but it’s still a good source.


The main grain is brown rice, which is marginally more nutritious than white rice and a common ingredient in pet foods as it’s easily available and cheap. Better grains are oats and barley, and we find oatmeal as the second grain which is a good choice.

There’s a number of named fish meals in the food which is great to see, and combined with flaxseed and canola oil will ensure your cat is getting the necessary inclusion of omega fatty acids for overall health and a glossy coat. We find herring meal, salmon meal, and whitefish meal – sounds tasty to me, and I’m sure it will be for your cat.

Blueberries, cranberries, apples, carrots, and spinach make up the fruit and veggie content, and they’re as good for cats as they are for humans.

I like this food, and it’s one of the best brands available in Australia. They do a grain free range too.

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Good points…

Great ingredient choices. Well balanced, holistic food.

Bad points…

Nothing worth mentioning.

Guaranteed Analysis

* Carbohydrates aren’t listed on pet food labels. This value is calculated based on levels of protein, fat, moisture, and ash. Estimated values for moisture and ash have been used where these values haven’t been given (moisture of 10%, and ash of 8%).


Chicken Meal, Ground Brown Rice, Pea Protein, Oat Meal, Dried Egg Product, Pea Fiber, Chicken Fat (preserved with mixed tocopherols, a source of Vitamin E), Herring Meal, Ground Barley, Ground Flaxseed, Tomato Pomace, Natural Flavor, Salmon Meal, Whitefish Meal, Blueberry Fiber, Cranberry Fiber, Choline Chloride, Apples, Blueberries, Carrots, Spinach, Cranberries, Canola Oil (preserved with mixed tocopherols, a source of Vitamin E), Taurine, L-Lysine, DL-Methionine, Vitamins, Minerals, Probiotics.

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