Review Details
Website: Advance
Available from: My Pet Warehouse, PETstock, Jumbo Pets


I was in my local pet store the other day watching a customer load up a trolley with two huge bags of Advance cat food and dog food. They were telling the clerk how highly they rated this food, which is sad to see.

Let me explain…

Looking at the Total Wellbeing Adult Chicken formula we find the top ingredient to be chicken. That sounds good right? Well, no, not quite…

Chicken is approximately 70% water before cooking, so once it’s kibbled-up we find it far less prominent. That’s fine if we find other meats in the ingredients, but sadly we don’t with this food. Instead we find some of the cheapest, dirtiest fillers available in the industry. The bulk of the protein in this food (which is 35%) will come from other ingredients (namely corn).

Once the chicken is cooked off we find corn gluten as the next ingredient. This is awful, and provides very little nutritional value to a carnivorous feline. Rice isn’t great either, and although it’s a common ingredient in pet foods we find “rice” to be the worst form. It’s not whole ground, it’s not brown rice, it’s simply the cheapest white rice we can find. It’s included as a filler more than a nutritional ingredient.

We then find yet another corn ingredient within the top five, which is dismal.

It gets worse from here, with chicken tallow and chicken digest being nasty ingredients produced from a rendering plant, where the chickens are cooked up in a vat and sold to pet food manufacturers to use as cheap ingredients that can’t be sold for human consumption.

One other observation is the moisture content in this food is very low at 6%. This is the lowest of all cat foods I’ve reviewed. Cats are prone to kidney issues, so it’s important they have an adequate water intake. If you feed this food then you really must ensure your cat has access to water from another source (which I recommend for all cats on a dry diet anyway).

I really can’t credit this food other than chicken as one of the ingredients. For a company that uses the word “wellbeing” in their marketing, I don’t see any consideration for the “wellbeing” of your cat. This is without doubt a profit-first pet food company. Avoid.

If this has helped you please take the time to share it to other Australian pet owners. Thank you 🙂

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Where to buy

Good points…

Chicken… nothing else.

Bad points…

Mostly waste products, with some yuck thrown in.

Guaranteed Analysis

* Carbohydrates aren’t listed on pet food labels. This value is calculated based on levels of protein, fat, moisture, and ash. Estimated values for moisture and ash have been used where these values haven’t been given (moisture of 10%, and ash of 8%).


Chicken, Corn Gluten, Rice, Corn, Chicken Tallow, Chicken Digest, Iodised Salt, Potassium Chloride, Choline Chloride, Plant Extracts (Slippery Elm Bark, Tomato Powder (source of Lycopene), Psyllium Husk, Marigold Meal (source of Lutein), Yucca Extract), Sunflower Oil, Turkey, Methionine, Taurine, Vitamin E, Vitamin C, Manganese Sulphate, Beta-Carotene, Zinc Sulphate, Antioxidants, Vitamin B3, Vitamin A, Copper Sulphate, Iron Sulphate, Vitamin B1, Vitamin B12, Citric Acid, Vitamin B2, Vitamin B6, Potassium Iodide, Vitamin B9.